Simply removing serifs from letters is an obvious idea, particularly in the case of a slab form. It is less obvious when the original is a high contrast serif letter. During the long process of designing Chiswick, an unusual example of a highly contrasted sans was discovered in the far west of England. These letterforms had the contrast of a modern style serif, but without any serifs. Had the lettercutter forgotten to add them, or was he creating a new style? We will never know, but before sans became codified as a genre of typeface, high contrast sans letters were surprisingly typical. Chiswick Sans successfully manages to retain the beauty of Chiswick without feeling like anything is missing.