Graphic & Identity Design
The Commercial Type Design Studio focuses on the development of visual identity systems with a strong typographic bent. We come up with visual strategies; design logos; generate color and typographic systems; and execute internal assets and external brand communications. The Design Studio launched in 2019 as an extension of Commercial Type, globally recognized for its retail typefaces and for custom type, logotypes, and lettering commissioned by editorial, institutional, and corporate clients. Our roots in type design give us a unique perspective on how brands can effectively use words in concert with the images and graphic elements that support them.
Select Clients
LifeScience Logistics provides logistical solutions specialized for healthcare supply chains. The company tasked the Design Studio with creating a visual identity that conveys clarity, precision, modularity, and purpose to set the bar for an industry otherwise untapped for elevated design.
The David Prize is awarded annually to five New Yorkers driven by an extraordinary passion and vision to create a better, brighter New York City. In 2019, the prize program brought the Commercial Type Design Studio on board to create its visual identity system, and to oversee the first three years of the award across its brand communications and ad campaigns.
Founded in 1934, Religion News Service (RNS) is an interfaith, nonprofit source for global news that reports on spirituality, culture, and ethics. For its 90th anniversary, RNS tapped the Design Studio to evolve the organization’s brand and website in an effort to elevate perceptions and broaden its readership.
Path to Jobs is a workforce-development and job-placement organization that connects historically underserved communities with health-sector employers. To launch the brand, the Design Studio developed a visual identity system centered on parallel paths, referencing the partnership trajectory between job seekers and potential employers.
Mark Cross is a luxury leather goods purveyor founded in Boston in 1845 to make equestrian products like saddles and bridles. After moving to New York, the company shifted its focus to luggage, gloves, and handbags—most famously the boxy bag Grace Kelly carries in Alfred Hitchcock’s Rear Window.
Sphera is the leading provider of sustainability management software, supporting its partners in environmental, social, and governance (ESG) performance. The company engaged the Design Studio to evolve its visual identity as it prepared for accelerated growth under new ownership.
Verve, a literary talent agency, represents people who work in media in various capacities. The agency asked the Design Studio to develop a visual identity system that expresses a feeling of vibrancy and optimism, characterizing the many voices Verve represents.