Advertising in the New York City subway

APPEARANCES, POSTER | 8 JUNE 2016
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We're running ads in three subway stations on the L train in Brooklyn for the month of June: Lorimer Street, Graham Avenue, and Grand Street. The ads were designed by Project Projects and the colors are even brighter in person.

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We are advertising Algebra, Canela, Druk, and the upcoming Le Jeune. The imagery started out as photographs of the typefaces in use in real-world applications, with images removed, contrast increased, and the colors changed.

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Ct subway ads 160517 final lejeune grey 678 xxx q87
Ct subway ads 160517 final druk grey 678 xxx q87