Atlas was originally designed as a corporate typeface for Munich Re, one of the world’s largest reinsurance companies. This typeface deliberately avoided contemporary trends in corporate type design in favor of the clear, optimistic tone of Dutch Modernism. The client produces hundreds of publications, reports, and other documents each year. They required a new typeface capable of maintaining clarity in often complicated typographical situations with a suitably well-considered range of weights. The new typeface also had to be economic in setting, saving space over the previous corporate face and saving significant amounts of paper in the process.