Graphik Thai

Graphik, designed by Christian Schwartz and released in 2009, was inspired by expressive graphic design made with plain "vanilla" typefaces. It was a reinterpretation of the lesser known mid century typefaces without the baggage of the more familiar ones like Univers, Helvetica or Futura, neatly straddling the line between the round bowls of a geometric sans and the structures and proportions of a European grotesk. The loopless variant of Graphik Thai, designed by Anuthin Wongsunkakon and Smich Smanloh at Bangkok-based studio Cadson Demak, is a sleek and modern translation of Graphik's plain simplicity, in the tradition of Manop Srisomporn's Manoptica.