Graphik, designed by Christian Schwartz and released in 2009, was inspired by expressive graphic design made with plain "vanilla" typefaces. It was a reinterpretation of the lesser known mid century typefaces without the baggage of the more familiar ones like Univers, Helvetica or Futura, neatly straddling the line between the round bowls of a geometric sans and the structures and proportions of a European grotesk. Graphik Thai, designed by Bangkok-based studio Cadson Demak, inteprets these ideas in two ways: a sleek and modern loopless style that captures Graphik's plain simplicity, and a version with traditional loop terminals.

Originally released in 2009, Graphik has quickly become a modern classic. With a rational grid composed of nine weights in eight different widths, the Graphik Collection is created for maximum flexibility in communication. Inspiration for Graphik came from designer Christian Schwartz’s enduring interest in the expressive possibilities found in ordinary sans serif typefaces. This stems from his early exposure to Modernist graphic design, particularly posters, from the mid-twentieth century. The purposeful, elegant plainness and wide range of widths allow the Graphik collection to move effortlessly between being a central design element or playing a supporting role in editorial design, corporate branding, video and broadcast design, websites, apps, and user interfaces.