Graphik, designed by Christian Schwartz and released in 2009, was inspired by expressive graphic design made with plain "vanilla" typefaces. It was a reinterpretation of the lesser known mid century typefaces without the baggage of the more familiar ones like Univers, Helvetica or Futura, neatly straddling the line between the round bowls of a geometric sans and the structures and proportions of a European grotesk. Graphik Thai, designed by Bangkok-based studio Cadson Demak, inteprets these ideas in two ways: a sleek and modern loopless style that captures Graphik's plain simplicity, and a version with traditional loop terminals.
