New Release: Duplicate Soft & Round

01 duplicate round family2x 1009 xxx q87
Duplicate Round
01 duplicate soft family2x 1009 xxx q87
Duplicate Soft
02 duplicate collect comp 012x 835 xxx q87
Duplicate Sans, Round, and Soft (from top)

Duplicate began as an attempt by Christian Schwartz to draw Roger Excoffon’s iconic 20th century sans serif Antique Olive from memory. The result is a typeface with a personality all its own, which has now been expanded to five related families with the addition of Duplicate Soft and Round.

    The process of creating Duplicate Soft and Round started when designers Miguel Reyes and Christian Schwartz were talking about ways to make the Duplicate collection even more useful for editorial and branding projects. Reyes had recently designed Duplicate Ionic, a unique take on a popular historical genre of newspaper types, and both designers felt that having a rounded version of Duplicate Sans would give more options for friendly and contrasting text in magazine layouts and digital editorial applications.

03 duplicate soft 012x 853 xxx q87
03 duplicate soft 022x 853 xxx q87
Duplicate Soft Thin & Thin Italic
03 duplicate soft 032x 853 xxx q87
Duplicate Soft Light & Light Italic
03 duplicate soft 042x 853 xxx q87
Duplicate Soft Regular & Regular Italic
03 duplicate soft 052x 853 xxx q87
Duplicate Soft Medium & Medium Italic
03 duplicate soft 062x 853 xxx q87
Duplicate Soft Bold & Bold Italic
03 duplicate soft 072x 853 xxx q87
Duplicate Soft Black & Black Italic

Duplicate Soft is a rounded companion to the Duplicate Collection. With rounded stroke endings and a friendly, soft appearance, it feels appealing without looking childish. Duplicate Soft can be combined with other styles of Duplicate when something casual, but still sophisticated, is needed for projects such as branding, user interface applications, or editorial design.

04 duplicate round 012x 853 xxx q87
04 duplicate round 022x 853 xxx q87
Duplicate Round Thin & Thin Italic
04 duplicate round 032x 853 xxx q87
Duplicate Round Light & Light Italic
04 duplicate round 042x 853 xxx q87
Duplicate Round Regular & Regular Italic
04 duplicate round 052x 853 xxx q87
Duplicate Round Medium & Medium Italic
04 duplicate round 062x 853 xxx q87
Duplicate Round Bold & Bold Italic
04 duplicate round 072x 853 xxx q87
Duplicate Round Black & Black Italic
05 duplicate comp 012x 930 xxx q87
Duplicate Round takes its ball terminal forms from Duplicate Ionic

With Duplicate Round, Reyes and Schwartz tried something different. In the thinner weights of a typical rounded sans serif, the roundness is difficult to discern because there is simply not enough thickness in the strokes. To make this roundness more noticeable, they came up with an unusual solution: ball terminals.

    Usually associated only with serif typefaces, the solution isn’t an obvious one but it immediately brings the friendly and cheerful effect of rounded strokes to even the lightest weights. The ball terminals were not added arbitrarily, but following a traditional approach of where the ball terminals go in a serif typeface. This allows Duplicate Round to feel “rounder than round” without relying on gimmicks.

05 duplicate soft text 012x 698 xxx q87
Duplicate Soft is more sophisticated than a typical rounded sans, thanks to subtle stroke contrast.
05 duplicate round text 012x 698 xxx q87
Duplicate Round has an appealing texture in text

Whether you choose Soft or Round (or both), these additions to the Duplicate Collection extends its usability and flexibility of expression. To give you the most options, Duplicate Soft and Round families can be purchased as a package for a special, discounted price. Click here to learn more and to see specimens of Duplicate Soft and Round.


New release: Duplicate by Christian Schwartz and Miguel Reyes

Previously known as Zizou, and before that Clouseau, Duplicate is a new family from Commercial Type that began as an experiment by Christian Schwartz to see what he would get if he drew Roger Excoffon’s iconic 20th century sans serif Antique Olive, a typeface Schwartz has long loved and admired, from memory.
Nduplicatecollection 238 xxx q87

Kaiser and Zizou for Fast Company

The September 2011 issue of Fast Company is the latest step in a redesign by creative director Florian Bachleda, with Alice Alves and Ted Keller, introducing three new typeface families from Commercial Type: Kaiser, Zizou Sans, and Zizou Slab.
Kaiser 002 354 xxx q87