Minisite for Action Condensed

WEB | 6 SEPTEMBER 2016
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Earlier this year we released Erik van Blokland’s Action Condensed. Erik drew this family to augment the “neutral” typefaces common on screen, instead bringing life and personality to interface design without sacrificing function. The family’s three different grades are designed to facilitate rollovers, allowing text to change weight without disrupting the layout.

    8 months later, we’re surprised to see that it is primarily being used in print so far (including Andrew Horton’s excellent covers for the Village Voice), rather than in the user interfaces it was intended for. Action Condensed brings personality to print, but we and Erik had been anticipating interesting uses in interface design. To help get inspiration flowing, we asked our friends at Project Projects to create an interface showing Action Condensed doing what it does best. Our brief was simple: “INTERFACE OVERLOAD”. See the result at action.commercialtype.com

 

For best results, enlarge your browser window to the full size of your screen or hold your mobile device in landscape mode.

 

We hope this sparks some ideas about the power and fun of Action Condensed. We look forward to seeing what designers do with it on screen.

 

The minisite was designed by Chris Wu and Eric Price at Project Projects in New York and built by Branimir Vasilić at GrayBits in Philadephia. More info on how it was built is coming soon.

RELEASES | 12 JANUARY 2016

New release: Action Condensed by Erik van Blokland

Action Condensed was designed for the screen by Dutch type design legend Erik van Blokland, who was looking for typefaces for interface design without an overtly neutral personality. Each of the family’s four weights has three grades on the same width, allowing text to change weight on rollover without disrupting the layout.
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WEB | 10 SEPTEMBER 2014

Introducing the Webfonts Showcase

We are delighted to announce our new Webfonts Showcase, a set of sixteen microsites, each showing a different family from our library and highlighting a different aspect of its personality. See it now at showcase.commercialtype.com.
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