Chiswick Sans Poster

Innovation in lettering almost always preceded the same innovation in typefounding. The sans serif letterform began to gain favor in the eighteenth century in areas of Britain long before its first appearance in Caslon’s specimen books. The higher contrasted variants, almost a modern serif form with the serifs removed appeared in the latter quarter of the 18th century and appeared in pockets of the country until Figgins pioneered them in type in the middle of the following century. The innovation of an italic has been added, making Chiswick Sans Poster an elegant and refined display face in a wide range of weights.