Gingrich for the 1000th issue of Esquire

ESQUIRE, MAGAZINES, PUBLICATIONS, CUSTOM TYPEFACES | 15 SEPTEMBER 2015
Cover “1000” lettering by Sawdust in London.
Table of Contents. “1000” lettering by Sawdust.
Text is in Mercury, commissioned by Robert Priest for the magazine over 15 years ago.
Granger and Graphik play a supporting role throughout the issue.
To relate the family to Granger, some serifs are brutally chopped off.

Creative director David Curcurito and art director Stravinski Pierre at Esquire commissioned a new serif headline face by Christian Schwartz for the magazine's special 1000th issue. Named Gingrich, after founding editor Arnold Gingrich (and completely unrelated to any current or former politicians), this face was designed to combine with the magazine's existing type palette of Granger, drawn by Atelier Carvalho Bernau for the magazine in 2011, Graphik, and Esquire Text, commissioned by Robert Priest for the magazine during his tenure in the late 1990s and later released by H&Co as Mercury Text. Since Granger is made of square forms and Graphik is built on circular forms, it seemed logical to make Gingrich as sharp and triangular as possible, and also condensed so it could be set very large. Schwartz looked back at the various Moderns used throughout Esquire's past and at the Times New Roman used during its New Journalism period, synthesizing these into a sharp, tight headline face. 

Gingrich Poster
Gingrich Poster
Gingrich Headline
Gingrich Deck
Gingrich Small

Where Times has ball terminals, Gingrich has spikes, but the angled stress of Times keeps the face from looking too stiff and static. Confident and aggressive in all caps, the curves and elegance of the lowercase keep the face from becoming overbearing. Gingrich is comprised of 4 optical sizes in a single weight. Like the issue, it's meant to nod to the magazine's past while looking relentlessly forward.

ESQUIRE, BON APPÉTIT, PUBLICATIONS, CUSTOM TYPEFACES | 20 MAY 2011

New widths of Graphik for Esquire and Bon Appétit

Esquire and Bon Appétit have both redesigned, and both are using newly drawn condensed widths of Graphik.
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ESQUIRE, PUBLICATIONS, CUSTOM TYPEFACES | 10 FEBRUARY 2011

Granger by Kai Bernau & Susana Carvalho for Esquire

After 5 years with Stag, the US edition of Esquire was ready for a change. In additon to adding two new sections and replacing Stag Sans with Graphik, they also commissioned a new serif display face called Granger, designed by Kai Bernau and Susana Carvalho.
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