Custom lettering for Puma for 2010 Africa Cup of Nations

SPORT, CUSTOM TYPEFACES | 31 JANUARY 2010
Screen shot 2010 04 17 at 14.52.15 778 xxx q87
Ghezzal copy 922 xxx q87
Drogba copy 917 xxx q87

Commercial Type partner Paul Barnes created lettering and numbers for all teams outfitted by Puma in the 2010 Africa Cup of Nations. Egypt have retained the cup, beating Ghana 1-0, and both teams were wearing kits designed by Puma. These kind of typefaces are quite a design challenge as they have to fulfill both FIFA and UEFA rules, while being distinctive, complimentary to the kits and be visible from a distance. See images of the type in use at Puma's press site.