Gabriello Collection

Football numbers are an exercise in balancing style with functionality. Inspired by brush lettering, Puma commissioned the Bold weight of Gabriello for the shirts of their sponsored teams in the 2010 Africa Cup of Nations, and also used it for their African teams in that year’s World Cup: Algeria, Cameroon, Ghana, and Côte d’Ivoire. Far more organic than the typical straight-sided octic athletic letters, Gabriello is slanted on two axes, both horizontally and vertically, giving the energy of a script without causing production problems for the shirts.