Ayer is an elegant condensed display typeface designed by Miguel Reyes between 2016 and 2019 for W, a large format fashion magazine. Creative director, Cian Browne, and art director, Jeffrey Burch, needed a malleable typeface that was able to assert a strong personality at a variety of scales, even in just a handful of characters. Ayer Deck is a low contrast sans serif with gentle flaring. Ayer has higher contrast, and can be used from 60pt and up or for knocking headlines out of a dark background. Ayer Poster has the extreme high contrast typical of a fashion typeface, and also features three additional italic styles: a chaotically beautiful Cursive, with a full complement of swash capitals; the sharply stylish Angular; and Miguel’s decidedly non-traditional interpretation of the staid Blackletter genre.