Christian Schwartz will be speaking on a panel about custom type design at Type Drives Culture, a one-day conference organized by the New York Type Directors Club:
CHOBANI, IBM, and SEPHORA have all one thing in common: a newly installed creative leadership commissioned a custom typeface to support their new brand identity redesign. Mike Abbink (Executive Creative Director at IBM), Boyoung Lee (Executive Creative Director at SEPHORA, LVMH) and Leland Maschmeyer (Chief Creative Officer at Chobani), will present the fonts in action and then will be joined by the type designers Christian Schwartz (Commercial Type) and Matteo Bologna (Mucca Design) for a panel discussion about the importance of custom typography in branding.
Elizabeth Carey Smith will moderate the discussion.
Other speakers at the conference include Milton Glaser, Dan Rhatigan, Emily Oberman, and a special live edition of the Design Matters podcast with Debbie Millman interviewing Matthew Carter.
Friday, 23 March, 9:00am–7:30pm
SVA Theater
333 West 23rd Street
New York, NY 10011
Tickets $90 for TDC members, $125 for non-members, $100 for student non-members.
For tickets and more information, please visit the conference website.
School of Visual Arts Theatre
333 West 23rd Street
New York, NY
Theresa Lang Community and Student Center
Arnhold Hall
55 West 13th Street, room I202
New York City, NY 10011
Type Directors Club
347 West 36th Street, Suite 603
New York, NY 10018
