Sekford Type 1A watch released

S1 steel white bridle rt 1026 xxx q87
S1 a2 steel white bridle tan rt 1830 xxx q87
S3 a3 gold white cordovan rt v2 1387 xxx q87
S4 a3 steel grey face rt 1386 xxx q87

Sekford is a new London-based watch company, founded by a team headed up by publication designer Kuchar Swara. As they say in the press release: The company originated because its founders were unable to find the sort of watch they themselves wanted to wear; a luxury midcentury style dress watch for everyday use, with a price equivalent to a great pair of shoes, bag or jacket.

Inspired by classic English pocket watches, grandfather clocks, and station clocks, and produced in Switzerland, their first watch is available now in four different finishes.

Sekfordtype1atypographychiswickcommercialtype 883 xxx q87

Kuchar brought us into the project to draw the numbers for the face, which push the limits of how thin the hairlines and serifs could be. Paul’s numbers in Chiswick provided the perfect starting point. Though this family is inspired by lettering found on gravestones and architectural lettering, the figures also referenced public clocks, making them a natural fit. Their subtle quirkiness brings an element of warmth to the otherwise precise and Modernist feel of the watch.

S5 backs rt 1578 xxx q87
S6 box rt 1387 xxx q87

An early draft of Edward Johnston’s typeface for the London Underground, found on a handful of handlettered posters from 1916, was the starting point for the logotype and engraved lettering on the back of the watch. The logo itself has been cut by wood engraver Mark Wilkinson.

Sekford010 1292 xxx q87
Jad 6998 1326 xxx q87
Jad 6329 694 xxx q87