Relaunching Bloomberg Businessweek

BLOOMBERG BUSINESSWEEK, PUBLICATIONS, CUSTOM TYPEFACES | 23 APRIL 2010
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BusinessWeek relaunched as Bloomberg Businessweek with their latest issue. New creative director Richard Turley asked us to revisit our painstakingly faithful digital revival of Max Miedinger's original Neue Haas Grotesk, which had been commissioned but not ultimately used by The Guardian in 2004. Christian Schwartz and Berton Hasebe completed and expanded the family, reviving Meidinger's italics and adding lighter weights than he might have imagined possible. Hasebe also designed several sets of display-only condensed numerals, used as an accent throughout the magazine. Publico completes the typographic palette.