Relaunching Bloomberg Businessweek

Bb 01 777 xxx q87
Ct businessweek haasgrotesk0 693 xxx q87
Ct businessweek haasgrotesk10 693 xxx q87
Ct businessweek haasgrotesk13 693 xxx q87
Ct businessweek haasgrotesk2 693 xxx q87
Ct businessweek haasgrotesk3 693 xxx q87
Ct businessweek haasgrotesk5 693 xxx q87
Ct businessweek haasgrotesk9 693 xxx q87
Prisma 01 780 xxx q87
Prisma 03 780 xxx q87
Prisma 05 780 xxx q87
Prisma 09 780 xxx q87
Prisma 11 780 xxx q87

BusinessWeek relaunched as Bloomberg Businessweek with their latest issue. New creative director Richard Turley asked us to revisit our painstakingly faithful digital revival of Max Miedinger's original Neue Haas Grotesk, which had been commissioned but not ultimately used by The Guardian in 2004. Christian Schwartz and Berton Hasebe completed and expanded the family, reviving Meidinger's italics and adding lighter weights than he might have imagined possible. Hasebe also designed several sets of display-only condensed numerals, used as an accent throughout the magazine. Publico completes the typographic palette.