New release: Produkt by Berton Hasebe and Christian Schwartz

RELEASES | 4 NOVEMBER 2014
03 produkt caps 786 xxx q87

Drawn by Berton Hasebe, Produkt is the slab serif version of the sans Graphik family. This typeface follows the twentieth century tradition of adding slabs to a European Grotesk to create an attractive and functional companion serif typeface. Its serifs are relatively short, particularly in the heaviest weights, so it retains the compact proportions and regular texture that characterize Graphik.

01 produkt fam rom 826 xxx q87
02 produkt fam ital 826 xxx q87

The idea of adding serifs at Graphik at first seemed too obvious, and Christian Schwartz had dismissed the idea out of hand, but demand from users of the original made us speculate that it might be worth exploring. Berton Hasebe’s early sketches had an unexpected charm: the warmth of Graphik shone through, with the shortness of the serifs keeping it from looking clumsy. Hasebe then finished the family to match the full range of weights that make Graphik so useful. The light weights are pretty, the middle weights are functional, and the heavy weights have a feeling of authority, all suffused with the appealing geometry seen in Graphik. A handful of alternates change the overall tone of the typeface to a surprising degree. 

04 produkt graphik 1022 xxx q87
05 produkt serifs 824 xxx q87
06 produkt weights 597 xxx q87
07 produkt alts 567 xxx q87
The single-story ‘a’ has a surprisingly large effect on the overall feeling of the typeface,

The family made its debut in Ariel Cepeda's redesign of the Sunday edition of Le Matin, a French-language newspaper published in Lausanne, Switzerland. The heaviest weights give punch to section heads, while the other weights give structure to the opinion and sport sections. The light weights are used throughout Femina, the newspaper's weekly magazine for women.

08 lmd acteur photo 706 xxx q87
09 lmd page22 627 xxx q87
10 fem toc 878 xxx q87
UNRELEASED, NEWSPAPERS, PUBLICATIONS, MAGAZINES | 21 OCTOBER 2014

Produkt debuts in Le Matin Dimanche and Femina, redesigned by Ariel Cepeda

Ariel Cepeda has redesigned Le Dimanche Matin, the Sunday edition of the Lausanne-based French language Daily Le Dimanche, serving the Vaud region. Headline typography is in Kai Bernau's Lyon Display and Produkt, a slab serif companion to Graphik designed by Berton Hasebe with Christian Schwartz, slated for release in November 2014.
READ MORE
09 lmd acteur photo 348 xxx q87