Neue Haas Grotesk Agate for Bloomberg Businessweek

BLOOMBERG BUSINESSWEEK, PUBLICATIONS, CUSTOM TYPEFACES | 15 NOVEMBER 2013
01 yearaheadcover 390 xxx q87
02 182spread 780 xxx q87
03 178 cu01 870 xxx q87
04 178 cu02 870 xxx q87
05 178 cu03 870 xxx q87
05 a printed 741 xxx q87
06 agatetitle 870 xxx q87
07 agatecompare 871 xxx q87
08 agatecondfigs 870 xxx q87
09 agatelogo 677 xxx q87

This year, Bloomberg Businessweek’s year-end double issue is focused on the year ahead, but it also includes a number of very dense spreads of hard data from various industries, showing a snapshot of the current state of many companies. In order to pack as much information as possible into the limited space available, creative director Richard Turley commissioned an Agate version of Neue Haas Grotesk in a number of duplexed weights.

Compared to the existing Text version, which is drawn for use around 8pt to 12pt, the Agate, drawn for use at 4pt to 6pt, has a larger x-height, smaller cap height, looser spacing overall, and ink traps to counteract the effects of ink on paper, which has a dramatic effect on text set at such small sizes. In order to deal with long company names and very large numbers, condensed versions were created for some parts of the character set.

As one final touch, we made an agate version of the logotype, ensuring it would remain readable on the spine at 2.76mm tall, or about 5pt.


10 dec13cover 390 xxx q87

Update 13 December: It took less than a month for this Agate to be used as the primary display face on a cover. The aesthetic of inktraps never really goes out of style…

Neue Haas Grotesk Agate will not be available for licensing.