Custom typeface by Tim Ripper for REI Co-op

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Tim Ripper has drawn a new serif text and display family called REI Stuart for the latest evolution of the REI Co-op identity, being carried out by their in-house team.

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Based loosely on the Plantin model, with a soft finish reminiscent of the routed lettering on National Parks Service signs, REI Stuart has 6 weights with italics. Paired with Graphik, the new typeface appears throughout REI’s stores, marketing, and packaging.