Custom typeface by Tim Ripper for REI Co-op

CORPORATE DESIGN, CUSTOM TYPEFACES | 18 SEPTEMBER 2019
Rei stuart thumb 1470 xxx q87
Rei stuart 01c2 1470 xxx q87
Rei stuart 01c3 1470 xxx q87
Rei stuart 01c4 1470 xxx q87
Rei stuart 01c5 1470 xxx q87

Tim Ripper has drawn a new serif text and display family called REI Stuart for the latest evolution of the REI Co-op identity, being carried out by their in-house team.

Packaging 1481 xxx q87
Rei billboard comp 1832 xxx q87
Coopeexclusive 1116 xxx q87
Bigstorelabel 1538 xxx q87
Pricelabel 1261 xxx q87
Cardbrochure 1462 xxx q87
Rei youtube 02 1516 xxx q87
Rei youtube 01 1516 xxx q87

Based loosely on the Plantin model, with a soft finish reminiscent of the routed lettering on National Parks Service signs, REI Stuart has 6 weights with italics. Paired with Graphik, the new typeface appears throughout REI’s stores, marketing, and packaging.