A titling face for New York magazine’s fall fashion issue

Anker inuse00 1040 xxx q87
Anker inuse01 1289 xxx q87
Anker inuse02 1040 xxx q87
Anker inuse03 1165 xxx q87
2015 08 10 14.52.29 1 1040 xxx q87
Anker goth 1185 xxx q87

Greg Gazdowicz drew an all-caps titling typeface for New York magazine’s 2015 fall fashion issue. Creative director Tom Alberty and art director Chris Cristiano were looking for a type treatment that would be evocative of storybook lettering, rather than a typical high contrast fashion typeface. Working from lettering samples from the early 20th century and early Art Nouveau period display types from Germany, Greg came up with Anker in record time: one week from the first conversation to the magazine going to press.

Anker 01 1344 xxx q87
Anker 02 1344 xxx q87
Anker 03 1664 xxx q87
Anker 04 1664 xxx q87

A handful of ligatures, tall caps, alternates, and small vowels give visual variety to the display typography.