Action Condensed was designed for the screen by Dutch type design legend Erik van Blokland, who was looking for typefaces for interface design without an overtly neutral personality. Its casual personality and quirky shapes give a friendliness that is unusual in a straight-sided condensed sans. Action Text builds on the ideas explored in Action Condensed. Its fantastically inventive letterforms all stem directly from function: any details that couldn’t be removed were simplified and exaggerated. The family is a contemporary addition to the pantheon of great sans serifs designed for legibility at tiny point sizes and in difficult reproduction conditions.