12 MAY 2015 | PUBLICATIONS

New typefaces for the daily newspapers published by The McClatchy Company

The McClatchy Company publishes 29 daily newspapers across the US, from Washington, to California, to Kansas, Florida, and the Carolinas, in both large and small markets. Working with Garcia Media, they have spent the last year developing a unified design language that will bring together the print papers, mobile apps, and web editions with a more consistent overall look. However, it was important that the newspapers retain a measure of individuality, rather than all looking exactly the same. Directed by Garcia Media's Reed Reibstein and Mario García, we designed a set of typefaces that will help to bridge the gap between design consistency and individual character. For more information on the redesigns and the underlying strategy and philosophy, please see this excellent post on the Garcia Media blog.

The first set of newspapers to follow this new design paradigm are The Sacramento Bee, The Modesto Bee, and The Merced Sun-Star, with The Fresno Bee to follow in the next week. The remaining 25 dailies will roll out their redesigns in the coming year or so.

The quiet, hardworking core of this new set of typefaces is the text face, which will be common to all 29 dailies: a modified version of Kai Bernau's Lyon Text, with shortened ascenders and descenders to fit better with the tight leading of newspaper text typography. The italics are slightly less angled and a bit wider, keeping the counterforms and arches from clogging up on newsprint. Three grades have been produced for this family, slightly different weights to compensate for different inking on different presses across the country. Though the schedule was highly accelerated, we were able to receive press tests from all 29 newspapers, which helped to determine how heavy the different grades should be, as well as the right range of weights for the headline faces.

The more visible part of this project is a set of three headline families, all drawn on the same character widths and sharing kerning so that they can be subsitituted seamlessly for one another without changing copyfit. We have aimed for a friendly, sophisticated, and distinctly American look for the three families. McClatchy Sans was drawn by Christian Schwartz, McClatchy Serif was drawn by Miguel Reyes, and McClatchy Slab was drawn by Greg Gazdowicz. These headline families build on the ideas explored in Berton Hasebe's Duplex family, which matched a serif and a sans on the same widths, but the addition of a third family added exponentially to the complexity. The designers at Garcia Media and a handful of the McClatchy papers tested Duplex but felt it looked too European. With this in mind, we looked for sources that would feel unambiguously American, landing on a set of typefaces from the Ludlow Typefoundry. Ludlow's typesetting machines were very popular for setting headline type at newspapers throughout the US in the first half of the 20th century, before the rise of phototype.

Because these families are designed for differentiation, they needed to look different, while complementing one another when they are used together. McClatchy Sans takes a number of design cues from Tempo, R. Hunter Middleton's Americanized take on the geometric sans, which seems to borrow as much from sign painter's Gothics as it does from Futura. Since many of the papers had been using Font Bureau's Benton Sans, derived from Franklin Gothic and News Gothic, we felt we had to rule out the American Gothic genre. Angled terminals make the face look warm and approachable, while also adding flexibility in tweaking the character widths to match the other families. McClatchy Sans is the largest of the headline families, with 7 weights, duplexed italics (drawn by Greg Gazdowicz), and a full range of Condensed styles that are used for labels and larger headlines. McClatchy Sans also serves as a workhorse beyond headlines, with a looser Text version in use for captions, weather maps, and other secondary applications.

McClatchy Serif is based on Ludlow Garamond, Middleton's quirky take on French Renaissance types. We felt that an oldstyle would be a more distinctive and interesting choice than a Modern, which seemed like a more overtly historical choice. Miguel Reyes also looked at Sabon, which has more contemporary proportions and a crisper italic. McClatchy Serif has 4 weights, with true cursive italics for all. It is the most visually sophisticated of the three families, with higher contrast and a smaller x-height than the other two, making it feel less compact.

McClatchy Slab started out as a loose interpretation of Ludlow Bookman, the primary headline face in The New York Times throughout most of the 20th century, until the 2005 refresh that replaced it with Matthew Carter's extensive Cheltenham family. However, the character widths of the other two families forced the serifs to become shorter and shorter until McClatchy Slab ended up looking more like a slab serif interpretation of Cheltenham. This family is a bit friendlier than the other two, but the crisp detailing on the serifs keep it newsy and energetic.

A small number of alternates, such as a single-story g (which looked far too silly to include in the Serif), allow for further flexibility and differentiation.

The design process for these three families was far from straightforward. Schwartz drafted the Sans first, so Reyes and Gazdowicz would have widths to work with, but it was important not to think of any one of the three families as the "primary" typeface. As work on the three families progressed, the designers would periodically sit down together to discuss which characters they were having the hardest time fitting onto the widths and where the compromises were most visible, then negotiate changes.

Reibstein and Garcia describe their approach to using these three families as follows:
In practice, each newspaper will select a type palette emphasizing certain of the headline faces across platforms. In print, there are four options for the primary and secondary headlines: #1, Serif and Sans; #2, Slab and Sans; #3, Sans and Serif; and #4, Sans and Slab. At launch on the web, papers using the Serif will have the Serif as their primary headline face, while those using the Slab will have that as their primary face... Palette #1, emphasizing the Serif, is be the most elegant and conservative. #2 is more approachable but still serious. #3 and #4 are the boldest and most newsy.

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08 APRIL 2015 | PUBLICATIONS

Canela by Miguel Reyes in Document Journal

Our friends and studiomates at Document Journal have published their sixth issue. Creative director Nick Vogelson selected the Headline and Deck sizes of Miguel Reyes's typeface in progress Canela for all display type in the issue. Among Miguel's influences are the familiar warmth of Caslon and the eccentric elegance of Albertus, and the final result is neither a serif nor definitively a sans. Canela's air of warmth, quiet and grace is very well suited to the long decks and pullquotes in the issue, and its texture works well for the surrealist use of repurposed news headlines as titles for the fashion pictorials.

Canela follows in the footsteps of Portrait and Chiswick Sans, which each had a turn as the primary display typeface in the magazine long before their release.

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19 DECEMBER 2014 | PUBLICATIONS

Metropolis redesigned with Marr Sans, Publico, and Druk

Venerable architecture, interiors, and product design magazine Metropolis has unveiled a clean, smart, and well-structured new look with their December 2014 issue. The redesign was done by New York-based designers Andrew LeClair and Adam Lucas, using Marr Sans and Publico Text and Text Mono throughout. Marr Sans performs admirably at all sizes, bringing subtle personality to delicate feature headlines, while keeping captions and both short and long blocks of text readable in the front section. Publico Text and Text Mono are mixed intelligently in the interviews, giving a distinct separation between the voices of the interviewer and interviewee while keeping them on equal levels in the hierarchy. Publico Text Mono also brings personality to very small text, including the magazine's spine, with its unusual texture. The logotype is set in Berton Hasebe's Druk, slightly modified to lock up tightly on the cover.

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21 OCTOBER 2014 | PUBLICATIONS

Produkt debuts in Le Dimanche Matin and Femina, redesigned by Ariel Cepeda

Ariel Cepeda has redesigned Le Dimanche Matin, the Sunday edition of the Lausanne-based French language Daily Le Dimanche, serving the Vaud region. Headline typography is in Kai Bernau's Lyon Display and Produkt, a slab serif companion to Graphik designed by Berton Hasebe with Christian Schwartz, slated for release in November 2014. Text is in Bernau's Lyon Text, with Graphik playing a supporting role in image captions, info graphics, maps, and other informational typography.

Cepeda has also redesigned the weekly women's magazine Femina, making bold use of Hasebe's Platform and Paul Barnes's complete Austin collection, with Austin Text for text and Austin and Austin Hairline for serif display. Produkt rounds out the type palette here as well, with the middle weights used for sidebars, the boldest weights used for section headers, coverlines, and page furniture, and the prettier light weights used for elegant display typography.

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